Sometimes you never know the value of a moment until it is a memory.

The ultimate customer experience is a result of consistent quality moments that others recall fondly.  The experience makes them feel good about themselves.  You elevated who they are in their identity.  You created a sense of belonging and well being.  You gave honor, favor and opportunity that helped them stand up a little straighter.  They feel respected, worthy, important because of your attention to detail.  These moments create great memories that can be cherished for a life time.